Search
Close this search box.
Sign In
Donate

Reframing our Mission

/ TRU Board of Directors

For most of the past twenty years, TRU’s mission statement remained largely unchanged:

TRU’s mission is to improve and promote public transit throughout greater Detroit in order to restore urban vitality, ensure transportation equity, and improve quality of life. TRU believes the Detroit region needs a balanced transportation network because transportation investments shape our future.

TRU mission statement adopted in 2001 as amended in 2009

While there is nothing actively wrong with this, it’s rather limiting and not especially inspiring to anyone who is not already passionate about transit. So after several months of consideration and consultation, TRU’s Board of Directors adopted this new mission statement:

TRU believes everyone should be able to get where they need to go. 

We educate, mobilize, and advocate for more and better public transit and other affordable mobility options throughout metro Detroit.

TRU’s new mission statement, officially adopted Nov 13, 2019

A widely distributed statement of mission and purpose, it should clearly express the organization’s goals, and serve as a guide to organizational planning, decision-making, and setting priorities among competing demands. It should present a compelling reason for individuals, foundations and corporations to support it financially.

So how’d we do? We’d love your thoughts on this new mission statement!

Mission

bus_global1-e1366686386815

Mission

Our mission is to improve and promote transit throughout greater Detroit in order to:

  • restore urban vitality,
  • ensure transportation equity, and
  • improve quality of life.

TRU believes the Detroit region needs a balanced transportation network because transportation investments shape our future.

Vision

All people in greater Detroit will have reliable, safe, and affordable access to the places they live, work, shop, and play through a high-quality transit system.

An integrated network of buses, trains, bike routes, and other transportation options will seamlessly connect our cities, region, and beyond.

This system will foster attractive livable neighborhoods, enhance business opportunities and improve the environmental quality of the region.

Values

  • TRU is dedicated to serving the public’s best interest. We are part of the community and work on behalf of the community.
  • TRU works hard because we are confident that we can make a difference over the long-term. We are results-oriented and mission-driven.
  • TRU believes in collaboration and teamwork. We seek to engage new and diverse partners and supporters.
  • TRU is committed to providing trustworthy information and to making well- reasoned, evidence-based decisions.
  • TRU values openness and respectful candor. We strive to always act with honesty and integrity.